The Business-to-Business voice requires a global gravitas. It's important to speak the language without losing the audience. It's a different romance.
TimeShaker and Business-to-Business
As a founder—and the Creative Director—of a tech start-up like TimeShaker, my whole job was about creating marketing campaigns to attract businesses. As a platform, TimeShaker required me to learn about many verticals, write in many voices and brand organizations that had little branding.