Consumer

Writing successfully for the consumer, to attract customers, to engage both the public at large and your demographic focus requires imagination, research and experience.

CPWM - Adirondack Chairs are comfy.
Cost Plus World Market - Masks!

As a retailer, World Market has the richest product categories to write for. In all, as Copy Chief, I wrote thousands of inches of ads while year-to-year sales grew and stores expanded east of the Mississippi.

eBay Customer engagement
Mervyn's Customer Engagement
Macy's Body Copy Example

My freelance work ranged far and wide: Macy's, eBay, Flax, and Old Navy, among others