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Writing successfully for the consumer, to attract customers, to engage both the public at large and your demographic focus requires imagination, research and experience.
As a retailer, World Market has the richest product categories to write for. In all, as Copy Chief, I wrote thousands of inches of ads while year-to-year sales grew and stores expanded east of the Mississippi.
My freelance work ranged far and wide: Macy's, eBay, Flax, and Old Navy, among others
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