Writing successfully for the consumer, to attract customers, to engage both the public at large and your demographic focus requires imagination, research and experience.

Macy's Body Copy Example
eBay Customer engagement
Cost Plus World Market - Masks!
CPWM - Adirondack Chairs are comfy.
Mervyn's Customer Engagement

As a retailer, World Market has the richest product categories to write for. In all, as Copy Chief, I wrote thousands of inches of ads while year-to-year sales grew and stores expanded east of the Mississippi.

My freelance work ranged far and wide: Macy's, eBay, Flax, and Old Navy, among others