Cost Plus World Market gave me the opportunity to write short form descriptive and long form romance for a broad range of categories.
Part of the Cost Plus World Market Chicago opening was large bus enclosure adverts. In them, I gave Chicagoans a taste of the worldly but practical nature of CPWM.
Mervyn's was a mid-scale department store that sold apparel and household goods. They were loose and fun, and their copy reflected that.
Big brands have the luxury of producing magazine style marketing pieces. CPWM had a quarterly magazine and eBay had seasonal mailers.