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CPWM
Cost Plus World Market gave me the opportunity to write short form descriptive and long form romance for a broad range of categories.
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Mervyn's
Mervyn's was a mid-scale department store that sold apparel and household goods. They were loose and fun, and their copy reflected that.
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Editorial Marketing
Big brands have the luxury of producing magazine style marketing pieces. CPWM had a quarterly magazine and eBay had seasonal mailers.
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Bus Enclosures
Part of the Cost Plus World Market Chicago opening was large bus enclosure adverts. In them, I gave Chicagoans a taste of the worldly but practical nature of CPWM.
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