With over 13 years of professional copywriting and editing experience, I'm a seasoned writer who can write to romance a product or service, or write to sell it. Additionally, I've written several TV commercials and over 200 radio spots, winning a total of 3 Addy awards. I'm a full service creative copywriter with a comprehensive understanding of the production process (print, web, broadcast) and an ability to art direct myself and/or work smoothly with Art Directors.
Contact: 415.377.4970. In San Francisco.
eBay (with Haggin Marketing)
Copywriting
2004
Duties included writing and editing copy for online eBay buying guides and
newsletters; also wrote headlines and body copy for seminar brochures and
mailers.
Retina
Copywriting
Advertising for film transfer studio
2004
All copywriting and ad concepting duties for this nascent telecine studio in San Francisco catering to the heavy hitters of both the advertising and film making community.
Screenwriter
Feature film scripts / graphic
novel
2007
As both and example script for the upcoming Nolo Press book Patenting Art & Entertainment and a feature film prospect, I crafted a 120 page action-comedy script.
Freelance Copywriter
2001
For Macy's e-commerce site, I wrote and edited copy descriptions for Home (housewares) and Men's Clothing. Duties included utilizing their proprietary copyediting software and researching product attributes.
Comedy World
Managing Editor
2000 - 2001
Comedy World was a 24-hour comedy talk radio network, who, until recently had an intricate live-streaming website. As Managing Editor, I chose and managed the content, made layout decisions, edited site bios and blurbs, came up with headlines, and acted as liaison between the Director of Content, producers, graphic artists, and programmers. I also wrote, edited, and/or compiled content for daily and weekly newsletters.
Copy Chief
1994 - 1998
Cost Plus World Market is a national retail import chain. As Copy Chief I wrote thousands of inches of newspaper ads and 25 multi-page catalog-style sale inserts; I wrote and directed over 200 radio commercials, and wrote and co-produced 2 TV commercials, earning 3 Addy Awards. Same store sales increased consistently during on my watch as Copy Chief. I also supervised an advertising team of production artists and media traffickers.
SandBox Interactive is a digital imaging company dedicated to enriching product experiences. Using a combination of motion control, digital photography and/or video, Photoshop, Flash, and web encoding, they allow consumers to experience products before they buy them, ensuring that their expectations are satisfied. Among other things, I wrote and edited all the copy on the site.
Sandbox Studio is the largest digital photography studio in Northern California. I edited and contributed to the site.
Extension11.com
Extension11 is an internet consulting firm dedicated to making intuitive and smart websites. I embraced their business philosophy and interpreted it for the masses.
Other Clients
Mervyn's, Classic Custom Vacations, The Solar Syndicate, and SeniorNet.
3 Addy Awards for radio and television
See the screenplays and novels!